Privacy Policy


Privalon Autorent OÜ (hereinafter referred to as “we”) operates the website at (hereinafter referred to as “website”) and provides car rental services (hereinafter referred to as “service”), collecting, processing, and using personal data in accordance with the terms outlined below.

These privacy terms describe the general principles of Privalon Autorent OÜ regarding the processing, use, disclosure, transfer, modification, forgetting, and deletion of personal data collected through the use of the website and services.

The privacy terms apply to all individuals who use our website and services. We use personal data to provide you with the best service and to fulfill all contractual relationships and legal obligations correctly.



  • Personal Data: Any information relating to an identified or identifiable natural person (data subject).
  • Service Usage Data: Information about the use of the service, including the rental vehicle.
  • Website Usage Data: Data collected automatically about the use of the website (e.g., time and duration of visit).
  • Cookies: Small text files sent by the web server to the user’s web browser and stored on the user’s computer.
  • Data Controller: Privalon Autorent OÜ, which determines the purposes and means of processing personal data.
  • Processor: A natural or legal person who processes personal data on behalf of the data controller.
  • Data Subject: A person whose personal data is processed.
  • User: A person who uses our website or service.



We collect different types of data for various purposes to provide and improve our service.

Personal Data

When using our website and services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, for billing, service management, background checks, and verification of the right to drive a motor vehicle (“Personal Data”).
Personally identifiable information may include, but is not limited to:

  • Your email address
  • First and last name
  • Job details
  • Phone number
  • Address, country, county, postal code, city
  • Driver’s license details and copies
  • Passport or ID card details and copies
  • Credit card details for booking the rental vehicle deposit
  • Cookies and usage data
  • Website usage data

Service Usage Data

We collect information about the use of the service, including the rental vehicle. Service usage data includes the rental vehicle’s positioning data, vehicle location, speed, direction of travel, and other diagnostic data necessary for providing the service and ensuring the vehicle’s safety.

Website Usage Data

We collect information about how our website is accessed and used. Website usage data includes information such as your computer’s Internet Protocol address (IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking Data with Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
Examples of cookies we use:

  • Session Cookies: We use session cookies to operate our service.
  • Preference Cookies: We use preference cookies to remember your preferences and various settings.
  • Security Cookies: We use security cookies for security purposes.
  • Third-Party Analytics Cookies: We use analytics cookies to optimize marketing communication.



Privalon Autorent OÜ uses the collected data for the following purposes:

  • To provide the service
  • To monitor the usage of the service
  • To ensure the security of the service
  • To conduct analysis for improving the service
  • To detect, prevent, and address technical issues
  • To notify you about changes to our service
  • To send you news, special offers, and general information about our products, services, and events, unless you have opted not to receive such information. You have the right to opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.



Privalon Autorent OÜ will retain your personal data only for as long as is necessary for the purposes set out in these privacy terms. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements and policies. We also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.



Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside Estonia and choose to provide information to us, please note that we transfer the data, including personal data, to Estonia and process it there. Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer.



Legal Requirements: Privalon Autorent OÜ may disclose your personal data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Privalon Autorent OÜ, prevent or investigate possible wrongdoing in connection with the service, protect the personal safety of users of the service or the public, or protect against legal liability.
Privalon Autorent OÜ may disclose your personal data in good faith if it is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Privalon Autorent OÜ
  • Prevent or investigate possible wrongdoing in connection with the service
  • Protect the personal safety of users of the service or the public
  • Protect against legal liability



The security of your data is important to us, but please be aware that no method of transmitting or storing data over the Internet is 100% secure. Although we try to use all commercially acceptable means to protect your personal information, we cannot guarantee its complete security.



Privalon Autorent OÜ intends to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data. If you wish to amend your personal data or if you want to be informed of what personal data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the right to:

  • Receive a copy of the personal data we hold about you
  • Correct any inaccurate personal data we hold about you
  • Request the deletion of your personal data
  • Have your data transferred to another service provider
  • Receive your personal data in a commonly used electronic format for managing and transferring your data

Please be prepared to verify your identity for such requests.



We may employ third-party companies and individuals to facilitate our service and to perform service-related tasks. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


Personal data is stored on servers located within the territory of a European Union member state or a country that has joined the European Economic Area. Data may be transferred to countries whose data protection levels have been deemed adequate by the European Commission and to U.S. companies that have joined the Privacy Shield framework.


We may use third-party service providers to monitor and analyze the use of our service.

  • Google Analytics: A web analytics service provided by Google that tracks and reports website traffic. Google may use the collected data to contextualize and personalize ads on its advertising network. You have the right to opt-out of having your data used by Google Analytics by installing the Google Analytics opt-out browser add-on. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page.


Privalon Autorent OÜ uses third-party marketing platforms to send newsletters, marketing, promotional materials, and other information.

  • Mailchimp: An email marketing service provided by Intuit Inc. You have the right to opt-out of our marketing emails by using the unsubscribe link included in the emails. For more information on Mailchimp’s privacy practices, please visit the Mailchimp Privacy page.


Privalon Autorent OÜ uses retargeting services to advertise on third-party websites to you after you have visited our service. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our service.

  • Google Adwords: A remarketing service provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings. Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page.
  • Meta (formerly Facebook): A remarketing service provided by Meta Platforms, Inc. For more information on Meta’s interest-based advertising practices, please visit this page. You can opt-out of Meta and other participating companies through the European Interactive Digital Advertising Alliance or via your mobile device settings. For more information on Meta’s privacy practices, please visit the Meta Data Policy page.



Links to other websites

Our service may contain links to other websites that we do not operate. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policies of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s privacy

Our service is not intended for persons under the age of 18 (hereinafter referred to as “Children”). We do not knowingly collect personally identifiable information from persons under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with personal information, please contact us. If we become aware that we have collected personal information from children without their parent or guardian’s consent, we will take steps to remove such information from our servers.



We may update our data processing terms from time to time. We will notify you of any changes by posting the new terms on our website. We will inform you about the changes becoming effective through a prominent notice on our website and will update the effective date in the header of the data processing terms accordingly. We recommend that you review these data processing terms periodically to stay informed about any changes. The changes to these data processing terms will be effective upon their posting on our website.



If you have any questions about these data processing terms, please contact us:
Privalon Autorent OÜ
Registration code: 14969791
Address: Tallinna mnt. 99a, Pärnu

Rainer Laaneväli
Phone: +372 50 14 095

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